Blue Apple / Digital Kid

Blue Apple

Blue Apple

Recent news about Apple’s decision to refund 32 million dollars to the parents of kids who downloaded applications to various Apple products is not easy to slice.  Is this a case of Apple making it too easy for others to make impulse buys while being seduced by glowing screens?  Those others being, presumably, young children who have less ability to control themselves from the power of digital goodies? Those helpless babies being stuffed with apples before being roasted in the oven for decades to come. (Bless their parent’s hearts).

Or, is this a case of apple stuffed kids spending too much time looking at blue screens demanding “More Goodies!”  And then the overwhelmed mutually digitally dependent parents slice more caramel apples for their piggies to eat.  So the kids order the Apple application and happily squeal.  And this application becomes another pacifier for their brains to suck.

The current situation between Apple, parents and kids is a sticky mix of blames.  Sure, a small child might not realize downloaded applications cost money.  They might not understand the concept of buying and selling.  So the little one downloads more than what the parent expected.  Apple should refund those purchases.  And parents must engage directly with their kids. Parenting requires more than sending texts to kids.  Parenting requires eye-to-eye contact and conveying values that are directly spoken and practiced.

Or…or…the kids download multiple applications once the password opens the Apple gate thinking maybe their parents are too busy to notice those extra credit card charges.  These kids operate in the “not guilty unless caught” mode. Does Apple need to refund purchases generated by technically savvy teenagers who knowingly cheat their parents?  Imagine auto maker BMW paying a teenager’s speeding ticket just because a parent gave them a sports car.  I suppose some parents could rationalize this too. (Bless their hearts, again).

An Apple isn’t always easy to slice.  And caramel apples may hide rotten spots.  And sometimes kids bite the hand that feeds them polished apples.

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One thought on “Blue Apple / Digital Kid

  1. It seems odd to me that the parents were irresponsible/ignorant/careless/clueless (take your pick) enough to give a password that has purchasing power to a child. It also demonstrates that as a culture we have totally devalued all things digital such as music, applications, photos and video. Just because it is in unlimited supply we treat it as if it has no value.

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